Privacy Policy

1. Data controller

PrimeStandard Company
64 North Row
LONDON W1K 7FF
United Kingdom

2. Personal data we collect

We may collect:

• Information you voluntarily provide (name, email address, message content)
• Technical data (IP address, browser type, device information)
• Usage data (pages visited, interactions)
• Cookie and analytics data

We do not collect payment or banking information.

3. Purpose of processing

Personal data is processed to:

• Respond to enquiries
• Operate, secure and maintain the Website
• Improve content and user experience
• Analyse performance and prevent abuse
• Comply with legal obligations

4. Legal basis

Processing is based on:

• Legitimate interests (website operation, security, analytics)
• User consent (optional cookies)
• Contractual necessity when responding to enquiries

5. Data sharing

We do not sell personal data.

Limited data may be shared with:

• Hosting, analytics and security service providers
• Authorities where legally required
• Business successors in the event of a merger or acquisition

6. Data retention

• Contact data is retained only as long as necessary
• Technical logs are retained for security purposes
• Cookies are retained according to the Cookie Policy

7. Your rights (GDPR)

You have the right to:

• Access your personal data
• Request correction or deletion
• Restrict or object to processing
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority

Requests may be sent to:
📧 privacy@britishplayguide.com

8. International data transfers

Where data is processed outside the EU/EEA, appropriate safeguards such as Standard Contractual Clauses are applied.

9. Updates

We may update this Privacy Policy from time to time. The "Last updated" date reflects the current version.